Gathering useful information on how to start a career in Digital Analytics can be daunting. This article will serve as a guide to make the process a lot smoother for any individual looking to get into the business side of digital analytics. For information about the skills needed for the business vs. technical pathways within Digital Analytics, click here.

Digital Analytics is a role that sits at the intersection of data science and engineering, so it’s critical to have a myriad of technical skills. However, if you’re looking to carve out a lucrative career in this industry, it pays to work on developing your soft skills. These skills will enable you to engage in productive interactions with stakeholders across all levels of an organization.

Here are 5 technical skills you need to become a successful Digital Analyst:

Tagging

Analytics Implementation Quality Assurance (QA)

Data Extraction and Transformation

Data Visualization

A/B Testing

The terms “Digital Analytics”, Digital Marketing Analytics” and “Web Analytics” are used interchangeably at many organizations. While they differ in meaning, they are connected in that Web Analytics and Digital Marketing Analytics are subsets of Digital Analytics.